At Rock am Ring 2013, we transformed the Centre Stage into a gigantic game console – with an interactive crowd game during the breaks between the main acts. Up to 50,000 festival visitors joined in and controlled the protagonists of Disney’s cinematic adventure “Lone Ranger” with their arm movements.

The crowd game worked via the motion detection of two cameras on the LED screens. Waving the arms to the left or right triggered a change in direction of the game characters. By dividing the audience into two groups and having them compete against each other, the moderator spurred the crowd on even more. Thus, the two groups on a split screen controlled the Lone Ranger and his companion Tonto in their daring run over a moving train. The big plus point of the game compared to a pure cinema trailer: the involvement. The audience is actively involved and in this way engages much more intensively with the film. The advertising message is thus remembered more strongly.

We worked closely with the client and the programmers on the development of the game from the very beginning. On site at the Nürburgring, we were responsible for the video walls and setting up the camera technology. We also provided the moderator who explained the game and cheered on the crowd.