Festivals are among the most popular events for teenagers and young adults. They are a firm constant in the music sector and allow advertisers to have direct and long-term contact with customers. We have already offered many brands the chance to advertise in this optimal and highly emotional environment. The commercials were aired at least four times per day and per festival – on the LED walls right next to the stages. This guaranteed the brands maximum attention from the visitors. The advertising messages were broadcast in optimal picture and sound quality during the changeover breaks directly before the bands’ performances on the big screens.
We have been to the following music festivals every year: Rock am Ring/Rock im Park, Hurricane/Southside, Das Fest, Wacken, Open Flair, Rocco del Schlacko, Taubertal, Highfield and Chiemsee Summer.