Every day, around 140,000 vehicles use the A3 motorway between Cologne and Frankfurt. This results in an average of 224,000 gross contact opportunities daily. An LED advertising tower was to be erected at precisely this location, for which we carried out a needs assessment and provided the basis for a detailed request for proposal. In the next step, we evaluated the offers, made a recommendation for the award of the contract and helped to draw up the supplier contract.

We also coordinated the construction measures before and during the construction phase. The regular production control during the production of the advertising tower and the LED video walls as well as the review of the supplier’s planning documents ensured a smooth process. We accompanied the project until the final dismantling and commissioning. The LED advertising tower on the A3 motorway between Cologne and Frankfurt has a height of 35 m and an advertising area of 180 m².