At the COLOURS – International Dance Festival 2015, we staged, together with Roth & Lorenz and Veleum, the public premiere of the CSR initiative “Dance for Good” on behalf of Mercedes-Benz Bank.

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The centrepiece of the campaign: the Vidibox. Our patented outdoor LED video and audio system was transformed into a dance box and designed especially for the campaign. For the entire duration of the campaign, it was located on Stuttgart’s Rotebühlplatz – accessible to everyone.

The idea behind it was to get involved in helping others by dancing – with six seconds of rhythmic movement and your own Dance for Good video. Mercedes-Benz Bank donated six euros for each video to a dance project for disadvantaged young people and refugees who came to Germany without parents. The Vidibox is a presentation surface, LED screen and trade fair stand all in one. It is ready for use anywhere in no time and has excellent technology on board.

Photography by Roth und Lorenz