Milka Collage
We all love new ideas. When they also taste chocolatey, we think that´s even more amazing.
To promote the new Milka Collage flavors Caramel and Raspberry throughout Germany, the company used our Vidibox. We were on a joint roadshow in nine cities for 18 days.
Collage to participate in
In the Vidibox, passersby could have their photos taken. The resulting potraits were randomly combined with images stored in the program. In the style of a true “collage,” the result was the craziest shots, which were displayed in real time on the 16-square-meter LED screen.
Get in touchTECHNOLOGY USED
- Vidibox used as a show box with integrated photo studio
- Renting the stand space
- Image on video wall and as print on chocolate bars
- Branding, ligistics and personnel
Nine cities, 18 days, 13,530 chocolate bars and waiting times of up to one hour
Branded in Milka purple and offering a personalized Milka Collage bar, the Vidibox caused long lines in nine cities over a total of eighteen days. A total of 13,530 chocolate bars were distributed.
In addition to the appropirate branding, we took care of renting the booth space, logistics, and staffing. We also provided the photography equipment and programming for personalized printing. The Collage tour was accompanied by a city light poster campaign. The upcoming tour stops were thus announced in advance. The short stand times of two days per city and the tight timing between the tour stops posed a very special challange, which was handled smoothly thanks to the excellent organization.
REFERENZEN
LED moments that last
For over 30 years, we´ve been creating visual highlights on Europe´s biggest stages. Whether it´s a festival, sporting event, or brand presentation – our projects demonstrate what´s possible when experience meets emotion.
