Ford Roadshow
Our Vidibox was present for over two months with the new Ford Explorer. At various locations in Cologne, Düsseldorf, Berlin, Leipzig, and Munich, the new Ford model repearedly attracted attention with the help of our DOOH module, attracting numerous passersby.
Roadshow expertise
The Vidibox is a patented DOOH presentation module based on a 20-foot standard container and consists of a top and bottom box. The top box offers an eye-catching surface for all kinds of branding. Videos can be played in 16:9 format on the 16m² LED screen with integrated speakers.
Get in touchTECHNOLOGY USED
- Top LED box with video loop for the new Ford Explorer
- Bottom box glazed with exhibition model
- Promotional space rental in the cities
On the road in Germany
In addition to providing technical expertise and the Vidibox, we also delivered the appropriate promotional spaces in each city and advised the client on which spaces were available in the desired citites. We assessed the conditions, for example, regarding soil load, obtained permits, and handled the rantal of the spaces. The Vidibox itself was customized to the specific circumstances and requirements of the promotional campaign for the new SUV with a special paint job, a sophisticated black floor, and a matching foil wrap. Screen Visions also prepared suitable video content for the engaging presentation of the vehicle on the top LED box with a large video wall.
Despite the many design options for the box, assembly and disassembly can be completed within two to three hours. Three technicians ensure the safe and smooth positioning of the containers using a truck crane.
The Vidibox is flexible, quick to deploy, and generates measurable attention. We support our customers and partners with both consulting and implementation, providing virtually everything from a single source. As a DOOH module, the Vidibox is the perfect tool for brands to publicly engage with their target audience and create lasting memories. Ford impressively demonstrated this during its spring roadshow with the all-electric Ford Explorer.
References
LED moments that last
For over 30 years, we´ve been creating visual highlights on Europe´s biggest stages. Whether it´s a festival, sporting event, or brand presentation – our projects demonstrate what´s possible when experience meets emotion.
