coca-cola giant poster
Coca-Cola: Under the motto “Become part of the Coca-Cola fan base,” the beverage giant and UEFA sponsor called on fans to get creative in the run-up to the EURO.
We provided the perfect platform for this in the form of a giant poster with an integrated LED video wall for live broadcast of the fan photos.
LED giant poster
In addition to the technical planning and implementation, we were also responsible for content management, including video direction and the associated promotional campaign.
Get in touchTECHNOLOGY USED
- 4,000m² giant poster including 100m² LED vieo wall
- Content management
- Promotion campaign
All of Berlin is excited!
From a potrait photo, fans could create a “Crazy Charakter” on the campaign website, a personalized, humorous fan character. The most original creations adorned giant Coca-Cola fan posters in Berlin and six other major German cities during the UEFA EURO.
What was special about the capital: 100m² of LED material were integrated into the poster – installed and maintained by us. Thanks to the video wall, additional “Crazy Characters” were created with passersby and shown live on the fan poster.
A promotional team provided by us provided interactive fun on site.
REFERENZEN
LED moments that last
For over 30 years, we´ve been creating visual highlights on Europe´s biggest stages. Whether it´s a festival, sporting event, or brand presentation – our projects demonstrate what´s possible when experience meets emotion.
