Marketing advertising space on LED screens
Advertising in an emotionally charged environment: whether concerts, tours, festivals, sporting events, exhibitions or street festivals – we’ll show your advertising spots on video screens in the context of the most popular events in Germany.
We open up and facilitate a direct dialogue between fans and brands. And we always have new dynamics and trends in mind. We offer target-group-compatible clients outstanding opportunities to present themselves in emotionally charged environments – whether at concerts, festivals, sporting events, trade and consumer fairs, as well as public events. We’ll set you up exactly where your target audience spends its time – with positive image transfer guaranteed. Fans like to identify with brands from their personal interest environments. With us you’ll achieve maximum awareness and attention, and your message will be effectively conveyed with first-class image and sound quality.
Present your advertising spot on large screens, for example, before the concert begins and during staging breaks – so interruptions are put to the best possible use. Beyond sponsor spots, the breaks also offer opportunities for transmitting infotainment (music videos, tour dates or live images of the event).
Since the 2000 Olympic Games in Sydney, we have also been marketing on-screen advertising time during broadcasts of sporting highlights. These days, mostly at large fan festivals (public screenings) in the context of football world and European championships. But you can also book advertising space in the 1st and 2nd Bundesliga stadiums, or for brand appearances at motorsport events. For us, on-screen marketing at its best is not about one-way communication: integrated campaigns and activities are what it’s all about. So we ideally strive to integrate the brand in the sports event framework – for example, with additional promotional and sampling campaigns.
We also position video screens at trade and consumer shows and conventions. Through the use of on-screen advertising, you’ll reach your target audience and generate the desired awareness – with or without your own exhibition stand.
Great music, being surrounded by good friends and a strong desire to enjoy life, at street and summer festivals or anniversaries, many people come together to celebrate in one place – with fun, camaraderie and good humor in the foreground. With on-screen advertising, you’ll achieve an exceptionally high number of contacts. And sponsorship packages generate additional awareness and attention for the brand.
