BMW 2015

Our multifunctional presentation module, the Vidibox, was deployed for the presentation of the new BMW 7 Series. In the context of the roadshow in the cities of Stuttgart, Dusseldorf and Cologne, passersby could enjoy the opportunity to get to know the new limousine and its new features in more detail.

The top LED box played the BMW image film and was a games console at the same time. Using a motion controller, the passersby, using hand movements, could see the interior and the electronics of the BMW 7 Series and even test individual functions. The lower box was used as a storage area, and was also ideal as a branding surface for BMW.

We accompanied the entire project as a technical service provider and organiser. This included the research and selection of suitable sites, the transportation, set up and dismantling of the Vidibox, as well as the entire technical support on site.

Photography by Königs Design