Absolut Vodka 2015

TURN TONIGHT ELECTRIC

We organised a multi-day road show for Absolut Vodka in October and November 2015. As part of the “Absolut Nights” out-of-home campaign, the Vidibox was transformed into a photo studio for passersby in Cologne, Hamburg, Berlin and Munich.

The lower part of the presentation module was used as a photo box. While visitors danced inside, they were photographed from above and then incorporated to the already existing out-of-home image. They therefore became part of the campaign themselves and could post their personal photo on Facebook. The video wall of the top LED box showed the resulting images in real time.

As technical expert and organiser, we managed the roadshow right from the beginning. We researched suitable locations, and ensured smooth operation with all technical inspections and the creation of a routing plan. Thanks to its intelligent design, the Vidibox could be set up and dismantled in no time and easily transported to the sites.

Photography by Sandra Sommerkamp