Silvester in Berlin 2017
A STATE-OF-THE-ART LED BACKDROP AND NINE MOBILE VIDEO WALLS
Over a million people celebrated the New Year coming in at the unforgettable New Year's Eve party at the Brandenburg Gate. We ensured a spectacular stage design for the party with the most modern, modular LED creative material. In addition, we installed large-format video screens with a total of 400 m² screen area. It was therefore possible to make sure that all spectators could enjoy a perfect view of the action on stage.
For the stage only, we built a backdrop using 80 m² LED technology. A further 72 m² each were used for the six delay towers in the audience area. In addition, nine mobile video wall systems were used, where the on-stage action was broadcast live. Two Screenbox26 video systems, each with a screen size of 26 m², flanked the stage. Two more LED containers and three video trucks stood along the Straße des 17. Juni. With this massive contingent of technology, we guaranteed optimum coverage of the event space.
In addition, we marketed – as we have been for 10 years – advertising space on the giant LED screens on the main stage and along the party mile. The integration of advertising into the stage program was also possible for our clients. Two 15-minute branded content blocks were available during the New Year's Eve show. This enabled the advertising space on the video walls to be combined with moderated activity on stage.
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