Bodyguard - The musical

A DIGITAL HIGHLIGHT IN THE SHOP WINDOW!

Digital shop window advertising is increasingly popular. As pioneers and experts in the LED sector, we advise well-known clients on state-of-the-art, LED-based store and shop window design. Since autumn 2017, we created a visual highlight for Stage Entertainment on behalf of "Büro für Werber" to promote the “Bodyguard” musical – directly in the Stuttgart pedestrian zone. An LED display with a 2.8 millimeter pixel pitch served as an eye-catcher in a shop window over a period of several weeks. The material we selected delivers an excellent resolution for small surfaces as well as excellent price-performance. The availability of a stable system which runs reliably without supervision and which can be switched on and off automatically was a prerequisite for the system.

With the choice of the right screen, however, the planning process was far from being complete. Since shop windows are made of large glass surfaces, heat development must be considered as well. A specially installed air-conditioning system in the shop window prevented damage to the technology. In order to protect the sensitive floor, rubber mats were laid out and a multiplex plate construction was built. This enabled an even distribution of the weight of the LED wall on the floor, while making the entire structure mobile.

Photos: Marcel Katz