A tight time window calls for maximum flexibility
Germany’s largest sustainability festival attracted 170,000 visitors to two of Munich’s main thoroughfares, which were transformed into a 1.5 kilometre-long experiential zone on 9 and 10 September. Every year, for both the organisers and the exhibitors, setting up the Streetlife Festival represents a major logistical challenge – since Ludwig- and Leopoldstraße can only be closed to traffic four hours before the festival start.
Quick set-up and dismantling times are among the most important factors behind the successful implementation of Munich’s biggest street festival. The same applies to the Canon company, which presented itself to visitors under the “#liveforthestory” motto. The D&K Brand Activation agency, which was commissioned with live activation at the event, faced the challenge of having to complete the entire set-up within a tight timeframe of 3.5 hours. The search began for a flexible digital presentation module which, in spite of easy handling, would create an appealing and very striking brand space while attracting the full attention of festival visitors.
Minimal effort, maximum attention
The solution for D&K: the Vidicube from Screen Visions and the Spectra special vehicle builder. “With its fast and simple design, the Vidicube was exactly what was needed. The large LED screens were ideal to capture the visitors’ attention and perfectly suited for great image transmission,” explains project manager Sahra Röder.
The three LED walls integrated into the roof attracted attention to the Canon brand world: impressions from the Streetlife Festival were transmitted directly to the two side screens of the promotional stand and provided highly effective staging. The nine-square-metre front screen presented commercials for the company. With a pixel spacing of six millimetres, the daylight-capable LED technology produces high-resolution images even at a short viewing distance. In the open-plan presentation area, the lower part of the Vidicube, visitors could get to know Canon’s product range and inform themselves on cameras and lenses. Additionally, the cameras could be loaned out directly for practice tests. With its high-quality paintwork, the Vidicube was elegantly integrated into Canon’s overall presentation successfully met the expectation of a very modern and appealing design.
The Vidicube was first launched to the market in 2017 and can be used for both indoor and outdoor campaigns. Its intelligent design based on a vehicle trailer enables a highly flexible, time- and cost-efficient solution for promotions. The Vidicube’s interior design can be planned and customised individually.