UEFA##BR## EURO##BR## 2012

COCA-COLA
Giant
Billboard

UEFA
EURO
2012

4,000m² giant billboard including LED display screen, with live from fan pictures.

UEFA##BR## EURO##BR## 2012

COCA-COLA
Giant
Billboard

UEFA
EURO
2012
UEFA##BR## EURO##BR## 2012

COCA-COLA
Giant
Billboard

UEFA
EURO
2012
UEFA##BR## EURO##BR## 2012

COCA-COLA
Giant
Billboard

UEFA
EURO
2012
UEFA##BR## EURO##BR## 2012

COCA-COLA
Giant
Billboard

UEFA
EURO
2012
UEFA##BR## EURO##BR## 2012

COCA-COLA
Giant
Billboard

UEFA
EURO
2012

Coca-Cola Giant Billboard

ALL OF BERLIN CELEBRATES TOO!

Under the motto “Be part of the Coca-Cola Fan Curve”, the beverage giant and UEFA sponsor called on fans to get creative in advance of the EURO 2012. Using a portrait photo as a take-off point, they were invited to create a “Crazy Character” on the campaign website – a personalised and amusing fan design. During the UEFA EURO 2012, the most original creations graced the giant Coca-Cola billboards in Berlin and six other German cities.

The special feature in the country capital: 100 m² of LED material were integrated into the billboard – installed and then managed by us. Thanks to the video wall, passersby created more “Crazy Characters”, and these were then transmitted live on the fan billboard. Along with technical planning and implementation, we were also responsible for content management, including video direction and the associated promotion. We also provided a promotional team on site who ensured lots of interactive fun: equipped with camera and wireless technology, the promoters animated passersby to be photographed. They sent transmitted the photos directly onto the giant video wall.

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